![]() Publishers stand to gain through the BAT system because they will get better reporting, improved revenue and there will be fewer chances of fraud. Users will benefit from having their privacy protected and since they choose to opt-in to the advertising system, the advertisements will be relevant to them. The data of the users will be kept on the device and in an encrypted form which will protect their identities. Both the publishers and the users will receive ‘tokens’ for participating in the system. Using the Brave browser, these viewers can be monitored privately, without tracking. Our users tell us they want better ways to support the websites they visit and like.” How BAT can offer an alternativeīAT is based on a new system that will reward users if they opt-in to view advertising. “We see ad blockers as necessary defensive tools for users but they are not sufficient. We talked with Brendan Eich, President and CEO of Brave Software Inc. The existing model for advertising that forces ads down the throats of users whether they want them or not is a major factor that leads to users adopting drastic measures to cut on the annoyance. CNBC recently cited figures from The&Partnership and Adloox who estimate that fraud in online advertising cost advertisers $12.5 bln in 2016, they estimate that this year these costs will further spiral by an addition $4 bln.Īdd to the woes of ad publishers the fact that many users are simply banishing advertisements by using ad-blockers. Online advertising is a broken system that needs mending. ![]() ![]() The people behind brave are now launching a Blockchain-based digital advertising platform which is based on a Basic Attention Token (BAT). ![]() Online advertising is a field that represents a “broken system with eroded revenue, trust and privacy” according to an announcement made by Brave, the Web browser that promises to make your internet faster and safer than your current browser. ![]()
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